Labubu Craze Explained

A mischievous, wide-eyed plush doll with sharp teeth is taking over the internet. Meet Labubu, the quirky creature from Pop Mart’s “The Monsters” series that’s become a global obsession.

First created by Hong Kong artist Kasing Lung in 2015 and popularized by Pop Mart in 2019, Labubu is not just a toy, it’s a status symbol and social media sensation.

Fueled by celebrity endorsements from stars like BLACKPINK’s Lisa and Rihanna, Labubu has triggered massive queues, sold-out launches, and even fights in UK stores, prompting Pop Mart to suspend physical sales for safety.

With blind-box packaging, collector rarity, and cult-like appeal, Labubu has skyrocketed in resale value, with rare models fetching over £1,500.

The phenomenon highlights a growing trend in “kidult” culture, adults buying toys for aesthetic and emotional satisfaction. Labubu stands out with its creepy-cute design, offering a counterpoint to the sugary cuteness of Hello Kitty or Squishmallows.

Whether it’s about nostalgia, community, or curated aesthetics, Labubu is now more than a collectible, it’s a cultural moment.