Why an Israeli Cycling Team Is Dropping Its Name

After months of mounting protests and race disruptions, the Israel-Premier Tech cycling team has announced it will drop its Israeli identity and rebrand under a new name.

The decision follows escalating tensions at major international races, where pro-Palestinian protesters targeted the team, disrupting events like the Vuelta a España and causing multiple stage delays and safety concerns.

Team owner Sylvan Adams, a Canadian-Israeli billionaire and vocal supporter of Israel, will step back from operations in 2026 to focus on his role as President of the World Jewish Congress in Israel.

Despite attempts to minimize visibility by removing “Israel” from team jerseys, pressure from sponsors and organizers has forced a complete rebranding.

The move underscores how the Gaza conflict and rising global activism are reshaping the intersection between sports, politics, and public perception, with cycling’s governing bodies struggling to manage the fallout.