A White Color of the Year? Here’s Why Pantone Chose It

Pantone’s announcement of Pantone Cloud Dancer as the Pantone 2026 Color of the Year has ignited conversation across the design and cultural communities.

Described as a soft, calming white, Pantone Cloud Dancer is meant to symbolize reflection and quiet relief in a fast-moving world. However, the selection of Pantone Cloud Dancer has drawn mixed reactions, with critics questioning both its creative impact and its cultural timing.

As the first white shade ever chosen as the Pantone 2026 Color of the Year, the decision has led some to label it uninspired, while others suggest the pick carries unintended symbolic weight.

Supporters argue that Pantone Cloud Dancer reflects a desire for simplicity and openness, aligning with Pantone’s vision of a universal “blank canvas.” Still, the Pantone 2026 Color of the Year debate highlights how color conversations often intersect with cultural context.

Whether praised or challenged, Pantone Cloud Dancer has positioned the Pantone 2026 Color of the Year as one of the brand’s most discussed selections to date.