Viral Boat Dance Brings Millions to Indonesia

Indonesia’s centuries-old Pacu Jalur boat race has exploded in global popularity after 11-year-old Rayyan Arkan Dikha’s dance at the front of the racing boats went viral on social media. His moves have been imitated by sports stars and viewed millions of times, drawing record-breaking crowds of over 1.5 million to Sumatra’s Kuantan river this year. The viral craze is boosting local tourism, with revenues projected to reach $4.6 million, transforming a traditional event into an international phenomenon.