The Ralph Lauren Winter Olympic Uniforms Everyone’s Talking About

Ralph Lauren has released the new Team USA uniforms for this year’s Winter Olympics, continuing the brand’s long-running role in shaping America’s visual identity on the global stage.

The Team USA uniforms draw heavily from archival references that have influenced Olympic design for decades, with Ralph Lauren incorporating motifs that reflect both tradition and evolving athletic culture.

For the opening ceremonies, the Winter Olympics uniforms include patterned knits paired with structured layers, a format that echoes previous Team USA uniforms rooted in Americana craftsmanship.

The closing ceremony pieces shift toward ski-inspired elements, linking today’s athletes with earlier eras of Olympic design.

Ralph Lauren developed the Team USA uniforms through extensive athlete feedback, ensuring fabrics and construction meet performance needs while maintaining recognizable national themes.

The brand begins work on each set of Winter Olympics uniforms more than two years ahead of the Games, underscoring the complexity and scale of Olympic design.

Beyond ceremonies, the Team USA uniforms also play a role in village culture, where athletes frequently trade jackets and sweaters with competitors from other nations.