Shein and Temu Shock U.S. Shoppers with Price Hikes After Tariffs

American shoppers may be in for a surprise at checkout: Shein has raised prices sharply across its U.S. platform, with some items like kitchenware jumping by up to 377%.

The fast-fashion giant is reacting to upcoming U.S. tariffs targeting small parcels from China and Hong Kong, which will impose a 120% import duty and higher postal fees.

The end of the “de minimis” rule means goods valued under $800 are no longer exempt from customs charges, impacting major platforms like Shein and Temu.

As prices surge across categories like beauty, health, and home goods, American consumers rush to stock up.