Is the Pixel 10 enough to compete with Samsung and Apple?

Google’s latest Pixel 10 launch marks a clear pivot from flashy hardware to artificial intelligence at the core of its smartphone strategy.

Unveiled at the “Made by Google” 2025 event in New York, the Pixel 10 series introduces features like “Camera Coach,” an AI tool that guides users to take better photos, and “MagicQ,” which connects the dots between apps to anticipate user needs before requests are even made.

Prices start at $799 for the base Pixel 10 and climb to $1,799 for the foldable Pixel 10 Pro Fold, set to ship in October. Design updates are minimal, with the main hardware upgrade being a telephoto lens added to the base model and a faster Tensor G5 processor.

Google also rolled out “Pixelsnap,” a magnetic charging system that mirrors Apple’s MagSafe and even supports Apple accessories. Alongside the phones, new Pixel Watches and Pixel Buds were revealed.

Despite these upgrades, Google’s smartphone market share remains just 4.3% in the U.S. and 1.1% globally, far behind Apple and Samsung.