The Great PB&J Showdown: Smucker Takes Trader Joe’s to Court

The J.M. Smucker Company, maker of the iconic Uncrustables sandwiches, has sued Trader Joe’s in federal court, claiming the grocery chain’s new frozen peanut butter and jelly sandwiches are too similar to its own.

Smucker alleges Trader Joe’s copied Uncrustables’ signature round, crustless shape and the crimped edges that seal the filling, as well as its blue-themed packaging and bitten sandwich image.

The company argues that these features violate its trademarks and could confuse customers into thinking Trader Joe’s products are made by Smucker. Trader Joe’s has not commented, but legal experts say the company may argue that its sandwich design is functional, not trademark-protected.

Smucker’s lawsuit seeks to remove Trader Joe’s sandwiches from stores and destroy all related packaging.

The brand, which Smucker bought in 1998, has grown into a billion-dollar product line and a staple of American households.