New York’s Holiday Windows Go High-Tech and Magical

New York City’s holiday season has kicked off with immersive and highly innovative window displays from two major luxury retailers, Ralph Lauren and Nordstrom.

Ralph Lauren’s Madison Avenue flagship unveiled its Fall Holiday 2025 Windows featuring a fully interactive 3D AI Polo Bear that reacts to touch by changing clothes, throwing snowballs, and creating falling snow, all set within a nostalgic American West–inspired scene complete with vintage trucks, campfires, and horses.

Meanwhile, Nordstrom’s 57th Street flagship launched its “Oh, What Funhouse!” experience, transforming the store into a multi-sensory journey across five themed zones representing sound, scent, sight, touch, and taste, culminating in a “sixth sense” gifting moment.

Together, these installations push the boundaries of New York’s famous holiday window tradition, merging cutting-edge technology with handcrafted fantasy.