Netflix to Open Its First-Ever Theme Park in the U.S.

Netflix is set to officially enter the world of theme parks with the opening of its first permanent attraction, “Netflix House,” in Pennsylvania’s King of Prussia Mall.

The 100,000-square-foot venue brings the streaming giant’s most popular shows to life—including Stranger Things, Bridgerton, Squid Game, and KPop Demon Hunters.

Designed as an immersive entertainment and dining experience, the park will be free to enter, with Netflix emphasizing accessibility and everyday engagement rather than exclusivity.

Chief Marketing Officer Marian Lee described the move as a natural evolution from the company’s past pop-up experiences, saying a fixed location provides greater creative flexibility.

 

With additional locations planned in Dallas and Las Vegas, Netflix is taking a bold step toward competing with entertainment powerhouses like Disney and Universal, transforming its streaming universe into a real-world destination for fans.

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