A Look at MrBeast’s First-Ever Challenge Park in Riyadh

MrBeast, the world’s most-followed YouTuber, has launched a temporary amusement park called “Beast Land” in Riyadh, Saudi Arabia, marking one of the kingdom’s highest-profile entertainment collaborations of the year.

The park, which operates through December 27 as part of Riyadh Season, recreates obstacle-course challenges similar to those featured in MrBeast’s videos, where contestants compete for cash prizes.

The venue incorporates themed endurance games, branded structures, and on-site competitions offering daily rewards of 7,000 riyals ($1,866) and a grand prize of 1 million riyals ($266,645) for the highest cumulative score over 45 days.

MrBeast said the Middle East is one of his strongest viewership regions, with a significant share of his global audience located outside the United States. The launch aligns with Saudi Arabia’s broader strategy to expand its entertainment sector, attract international digital creators, and diversify its economy.

The pop-up park joins other major projects introduced under Riyadh Season, an annual initiative promoting the capital as a tourism and events destination.

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