McDonald’s Nugget-Caviar Combo Sparks Buzz This Valentine’s

McDonald’s is offering a limited number of customers an unlikely Valentine’s Day treat: a free kit pairing its classic Chicken McNuggets with actual caviar.

The “McNugget Caviar” giveaway launches Tuesday morning and includes a one-ounce tin of caviar, crème fraîche, a Mother of Pearl spoon, and a $25 gift card, all packaged for what the chain calls “an upscale yet effortless celebration.”

While the pairing sounds absurd, it actually responds to years of social media fandom, with fans and even popstar Rihanna praising the “high lowbrow” combination.

The stunt comes as McDonald’s chicken sales now rival its beef sales and as restaurants scramble for creative ways to attract inflation-weary consumers who are holding tightly to their paychecks.

The giveaway may not generate immediate revenue, but it builds brand buzz and viral marketing momentum at a time when customer sentiment is at its lowest in over a decade.