How AI Avatars Became the New Influencers

AI-generated creators are quickly reshaping the social media landscape — and making real money while doing it.

From the soulful digital singer Xania Monet to the sassy virtual influencer Granny Spills, these AI personalities are attracting millions of followers and lucrative brand deals. Their human creators told Bloomberg that artificial intelligence allows them to produce up to 150 videos per month, far more than a human influencer could manage.

Behind each viral post is a team of writers, designers, and engineers who refine character traits, dialogue, and style to keep audiences engaged. AI tools are removing traditional barriers to fame — letting people without musical talent, acting experience, or on-camera presence build entire entertainment brands.

Platforms like TikTok, YouTube, and Instagram have embraced this new wave, rewarding engagement regardless of whether the creator is real or virtual.

As these AI influencers continue to grow in popularity, they’re forcing a new conversation about creativity, authenticity, and ownership in the digital era — one that blurs the line between technology and storytelling.