Sydney Sweeney’s “Great Jeans” American Eagle Ad Sparks Debate

A new American Eagle campaign featuring Sydney Sweeney has sparked online controversy for its play on the words “jeans” and “genes,” with critics alleging the ad promotes eugenics-related messaging due to Sweeney’s blonde, blue-eyed appearance. Others, especially conservatives, praised the campaign for rejecting “woke” culture, while some argue the backlash is overblown. Neither Sweeney nor American Eagle has publicly addressed the criticism, though the campaign includes a charitable denim release supporting mental health awareness.