What Is Google’s #1 Halloween Costume Trend for 2025?

According to Google’s annual search trends, the most popular Halloween costume of 2025 is Rumi, the fierce and stylish protagonist of Netflix’s K-Pop Demon Hunters.

The animated film follows a K-pop girl group that moonlights as a demon-fighting squad, and Rumi, with her signature purple hair, glittery outfit, and glowing sword, has quickly become a global pop culture icon.

Fans across the U.S., Europe, and Asia are embracing her look, making her the defining Halloween costume of the year. The data highlights how streaming platforms, K-pop, and anime aesthetics continue to shape costume trends, replacing traditional ghouls and vampires with viral digital-age heroes.

Past top costumes have included Weird Barbie (2023), Huggy Wuggy (2022), and Raya from Raya and the Last Dragon (2021).