From Brazil to Your Mug: Why Coffee Prices May Soar

Your morning coffee and orange juice could soon come with a higher price tag. On July 9, President Donald Trump announced sweeping new tariffs on Brazilian imports, increasing duties from 10% to 50%. The decision comes despite a U.S. trade surplus with Brazil and could significantly affect household staples.

Brazil is the world’s largest producer of orange juice, accounting for 80% of global exports, and supplies over half of all orange juice consumed in the U.S. It also exports nearly a third of America’s coffee, approximately 8 million bags annually. With U.S. citrus groves struggling due to disease, hurricanes, and climate challenges, reliance on Brazil has become even more urgent.

Industry leaders warn that the tariffs could trigger price hikes, reduced supply, and possible export redirection from Brazil to other markets.

While the Trump administration frames the move as part of its “America First” economic stance, experts say both American consumers and Brazilian farmers could suffer.