Artificial Dyes to Be Eliminated From Ice Cream in the U.S.

In a major shift for the frozen dessert industry, over 40 U.S. ice cream brands announced they will phase out synthetic dyes by the end of 2027.

The move comes after public advocacy by Health Secretary Robert F. Kennedy Jr., who has called for removing unnecessary and potentially harmful additives from the American diet. The announcement was led by the International Dairy Foods Association (IDFA), which represents a majority of the nation’s top-selling ice cream labels.

Artificial colorings, often derived from petroleum, have faced mounting criticism for links to ADHD, cancer, and other health concerns. Kennedy praised the decision, calling it a “great day for dairy” and aligning it with his “Make America Healthy Again” initiative.

While some companies had already begun removing dyes voluntarily, this pledge sets a broader industry standard.

Americans consume an average of 19 pounds of ice cream per year, and the industry contributes over $12 billion to the U.S. economy.

The shift reflects changing consumer expectations and follows similar commitments by major food brands like PepsiCo and General Mills. Although some holdouts remain, regulators are fast-tracking approvals for natural dye alternatives, signaling a new era for one of America’s favorite treats.