From Runway to Backlash: The Adidas Shoe Mexico Called Out

Adidas and US fashion designer Willy Chavarria are facing backlash over the “Oaxaca Slip-On,” a shoe accused of appropriating Mexico’s Indigenous heritage.

The design closely resembles traditional huarache sandals made by artisans in Oaxaca, yet the product was reportedly manufactured in China without consultation or credit to the communities that originated it.

Mexico’s President Claudia Sheinbaum condemned the release as cultural appropriation, highlighting how major brands often profit from Indigenous designs without consent. Officials said talks are underway to explore possible restitution to the Zapotec community of Villa Hidalgo Yalalag.

In response, Adidas removed all promotional images from its and Chavarria’s platforms, issued a public apology, and pledged to work directly with Oaxacan artisans in the future.

Chavarria, a former Calvin Klein design executive, said his intention was to honor Oaxaca’s cultural and artistic spirit but admitted he fell short of showing the respect and collaboration the community deserves.