What’s at Stake for San Francisco as It Hosts Super Bowl 60

San Francisco is preparing to host Super Bowl 60, marking the city’s first time hosting the NFL championship game since 2016.

The event comes after a turbulent period for the city, which was deeply affected by the coronavirus pandemic that emptied downtown offices, reduced tourism, and intensified attention on homelessness, drug use, and public safety.

City officials say the Super Bowl offers an opportunity to present a city in recovery. Mayor Daniel Lurie has pointed to lower crime rates, fewer tent encampments, and what he describes as a renewed sense of pride among residents.

According to city data, crime is down nearly 30% citywide, and San Francisco has successfully hosted major conferences and music festivals in recent months.

Economic indicators have also shown movement. More workers are returning to offices, rental prices have increased, and artificial intelligence startups are leasing office space. At the same time, San Francisco continues to face challenges.

Hotel occupancy remains below pre-pandemic levels, downtown retail vacancies persist, and drug use remains visible in some neighborhoods.

Super Bowl-related events will take place across the Bay Area, including San Jose, Santa Clara, and Oakland, but San Francisco will host the majority of activities, placing the city’s image under a national and global spotlight.

As visitors arrive for the game, city leaders acknowledge that progress has been made, while emphasizing that further work remains.