Macron’s Sunglasses Spark a Business Boom

The simple act of French President Emmanuel Macron wearing a pair of sunglasses has ignited an unexpected economic and cultural phenomenon, transforming the fortunes of the Henry Jullien workshop.

This family-owned company, founded in 1921 and based in eastern France, specializes in high-end, handcrafted “Made in France” eyewear, representing a century of traditional craftsmanship.

Almost overnight after Macron’s public appearance, the brand was thrust into the global spotlight, leading to a flood of orders from around the world.

The workshop’s machines are now running at full capacity to meet the unprecedented demand, causing both sales and brand reputation to skyrocket.

This event highlights the immense and immediate influence a world leader’s fashion choice can have on reviving and promoting heritage artisanal industries.