Holiday Season’s Most Wanted Gifts

As holiday shopping reaches its peak, U.S. consumers are prioritizing electronics, travel, and sports gear at the top of their wish lists. Video game consoles like the Nintendo Switch and the newer Switch 2 continue to dominate nationwide search trends, alongside high-demand tech gifts including Apple and Samsung devices, wireless earbuds, tablets, and smart home gadgets.
Travel-related purchases are also rising, with many Americans planning vacations or picking up travel tech such as portable power banks and smart luggage trackers to make trips smoother. Sports and fitness gear remain popular as shoppers lean toward experience-based and healthy lifestyle gifts, even as tighter budgets shape spending decisions. Retailers report electronics are among the fastest-selling items, driven by last-minute deals both online and in stores.