Are You in Group 7? TikTok’s Wildest Trend Yet, Explained

The viral “Group 7” trend began when musician Sophia James posted seven consecutive TikToks to test the platform’s algorithm — a playful experiment that accidentally sparked one of TikTok’s biggest global memes of 2025.

In the videos, James assigned viewers to numbered “groups” based on which clip they saw, but it was the seventh video that went viral, with millions proudly declaring themselves part of “Group 7.”

What started as a lighthearted test of reach became a worldwide phenomenon, amassing tens of millions of views under #Group7. From ordinary users to celebrities and brands — including NFL teams and influencers — everyone wanted to belong.

Analysts and creators say the trend highlights TikTok’s unique power to turn randomness into shared identity and humor, as communities form instantly around nothing more than an algorithmic quirk.

Sophia James later described it as proof that “connection doesn’t need meaning.” With meetups even being organized in London, “Group 7” has become more than a meme.