Why Pop Mart’s Crybaby Toys Are Taking Over Collectors’ Shelves
Pop Mart’s Crybaby figures are taking the global collectible market by storm, becoming a favorite among shoppers at its Oculus World Trade Center store.
The blind boxes, each hidcollectible toys, combining a mystery character, allow fans to experience the thrill of discovery, especially with Crybaby’s teary-eyed designs that convey the message, “It’s okay to cry sometimes.”
This emotional connection has resonated strongly with collectors, contributing to nearly 249% year-over-year revenue growth.
Other Pop Mart intellectual properties, including Labubu, Molly, and Skull Panda, also rank among the company’s top performers.
Managers emphasize that the toys’ storytelling elements help fans find characters that reflect their own personality or mood, mak, emotional storytelling, and global fan appeal, have driven nearly 249% growth while redefining thehow collecting experience highly interactive.
The phenomenon highlights how collectible toys are no longer just playthings but cultural icons that bridge art, emotion, and fandom on a global scalors interact with toy culture worldwide.