Apple’s Biggest Deal Since Beats Targets Silent-Speech AI

Apple has acquired Q.ai, a little-known Israeli artificial intelligence startup, in a deal valued at close to $2 billion, marking the company’s largest acquisition since its $3 billion purchase of Beats in 2014.

The startup specializes in technology that reads subtle facial muscle movements to interpret speech, including whispered or silent speech, without relying on traditional audio input.

Founded four years ago, Q.ai developed a system that uses advanced imaging, artificial intelligence, and machine learning to detect micro-movements in the face and jaw. This allows devices to understand what a user is attempting to say even when no audible sound is produced, and to isolate speech in extremely noisy environments where microphones typically struggle.

The technology is expected to complement Apple’s existing hardware ecosystem, particularly products such as AirPods and the Vision Pro headset, where hands-free and private interaction is increasingly central. Apple has also been seeking ways to strengthen its artificial intelligence capabilities as competition intensifies across AI-powered wearables and digital assistants.

Q.ai was founded by Aviad Maizels, who previously co-founded PrimeSense, the Israeli company Apple acquired in 2013.

PrimeSense’s technology later became the foundation for Face ID. Along with Maizels, Q.ai’s founding team includes Yonatan Wexler and Avi Barliya, both of whom bring experience in computer vision and AI research.

Apple said the acquisition aligns with its strategy to accelerate its artificial intelligence roadmap by integrating specialized talent and deep-tech capabilities directly into its hardware divisions.