Faster, Cheaper, AI-Made: How Coca-Cola Built This Year’s Holiday Commercials

Artificial intelligence is reshaping holiday advertising in ways the industry has never seen before, and Coca-Cola’s new “Holidays Are Coming” campaign is one of the clearest examples yet.

The company released two AI-generated commercials for the 2025 festive season after facing criticism last year for early experiments that produced uncanny visuals and raised concerns among creative professionals.

This year’s ads were built by two AI studios and delivered in about a month—far faster and cheaper than traditional productions—while a global team refined every frame manually to avoid past technical flaws.

Industry data shows Coca-Cola is far from alone: trade groups estimate that 30% of digital ads in 2025, including connected-TV spots and social videos, were created or enhanced using generative AI tools.

That number is expected to approach 40% by 2026 as marketers increasingly prioritize speed, efficiency, and cost control. At the same time, the rise of AI has intensified debate about its impact on human creativity and jobs.

Despite skepticism from some consumers and creators, early effectiveness tests suggest that many viewers either don’t notice or don’t mind AI-generated visuals.